GiftCards.com, one of the leaders in consumer gift cards and Corporate Incentive and Rewards cards, announced today that it is launching WRL.com, Wolfe Rewards & Loyalty. WRL.com will focus exclusively on corporate reward and incentive programs while GiftCards.com will continue to serve the consumer market. WRL.com provides full service prepaid solutions and technology for corporate programs including consumer loyalty, rebates, employee recognition and retention. "We work with each client to understand their program goals, identify additional opportunities based on our past experiences, and tailor a solution that will drive the most impactful and cost efficient reward," stated Jason Wolfe, CEO of WRL.com. The company is partnered with Visa and MasterCard to offer a wide variety of prepaid cards that can be fully branded and personalized.

WRL.com controls 100% of the printing, fulfillment, customer service and technology due to its partnership with their sister company, Omni Prepaid. This enables the company to provide a greater level of branding, customization and speed to market for a reward or incentive program. Their Print-on-Demand solution offers corporate clients more flexibility to provide fully customized cards to their employees and customers within days with no inventory costs or minimum commitments.

"We believe that providing a customer or employee with a reward is an opportunity to enhance that relationship, and our solutions provide multiple branding and communication touch points in order to do so," stated Wolfe.

The new web site wrl.com, Wolfe Rewards and Incentives, will continue to offer Print-on-Demand production for prepaid Visa and MasterCard cards to its corporate clients. In addition, WRL.com offers customizable greeting cards with the prepaid card enclosed for a more professional looking promotion.

GiftCards.com, owned by Wolfe.com, is a leading provider of gift cards to consumers and corporations to expend as gifts, rewards, or incentives. GiftCards.com currently services thousands of corporations for their gift card needs including 25% of the Fortune 1,000. GiftCards.com was founded in 1999. For more information visit: www.giftcards.com

WRL is owned by Wolfe.com and provides reward and incentive program solutions for companies of all sizes. We have worked with over 5,000 companies since 2004 for employee and customer focused programs including safety awards, health wellness incentives, sales spiffs, rebates, customer appeasement, retention, recognition, and general gifts. Our core product is an open-loop Visa or MasterCard reward card that can be branded with our clients' logo. We pride ourselves in fast turnaround, multiple branding options, and utilizing our technology to drive additional actions or awareness to our clients' brand.